The ELC (aka Early Learning Centre) has a popular website - visit the ELC now.


ELC stands for Early Learning Centre, and their products are aimed primarily at young children, from babies to 6+ year olds. They provide mainly educational toys for young children and babies, designed with learning skills in mind, such as creativity, motor skills, imagination, reading, writing, problem solving, social skills and stimulating the senses. The Early Learning Center also specialises in products that use wood, in addition to high quality plastics, so they are tough and safe for children.

In addition to the Early Learning Centre shops they also distribute their branded toys in many other shops, such as Sainsbury's, Boots and Debenhams. They also sell their products via their website (click here to visit)

ELC's range of products is extensive, including products for the baby/toddler, outdoor toys, leraning and books, art and creativity, action figures and playsets, dressing up, music, puzzles and games.

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About E.L.C.

ELC is a British chain of shops selling toys, books and other thing aimed at young children. The ELC was originally a mail order company, set up in the 1970's, but has now grown into a major retail chain with well over 200 shops in the UK and nearly 100 in many other countries around the World.

The ELC was bought by Mothercare, who have continued to expand the Early Learning Centre by opening more shops.

They work closely with RoSPA (Royal Society for the Prevention of Accidents) to make sure their toys are as safe as possible.

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