Investment Strategies - by R Ambrose
Value Investing
Value investing is a strategy where investors try to find companies that represent good value, e.g. their price/earnings ratio is low compared to similar companies.
The theory is that these companies are currently out of favour and so have low prices, but one day they will come back into favour and the price will go up. Also, as the company is already good value it is less likely to drop as far as other higher rated companies if the stock market took a down turn.
People that use value investing are often called 'Fundamentalists', as they are interested in the fundamentals of a company.
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